I remember when I started my career as a Brokerage Supervisor for The Paul Revere Insurance Company, my job was calling on life insurance salesmen for other companies to persuade them to sell our disability income insurance to their clients.
A recent headline in BtoB Marketing Magazine (Feb. 2012) read, “Content marketing becoming vital.” It relates to the growth of search and social media and the impact of blogs and websites on marketing today.
In order to get the most publicity for our small business clients, I had to assure that Venmark International would be a “source of information” for media outlets around the world. Getting that validation would not be an easy task.
What follows is actual feedback that I received from a client which describes the impact that properly executed product publicity campaigns have had on their businesses beyond getting exposure in magazines and on the web.
If I had a dime for every time I’ve heard that phrase my income would rival Mitt Romney’s. Virtually every job shop in our client base started out believing that.
“In business the earning of profit is something more than an incident of success. It is an essential condition of success; because the continued absence of profit itself spells failure.
That was one of my father’s favorite lines. And it is true. The pure sensibilities of dogs and small children are noteworthy.
Have you ever noticed how much more you can observe about the countryside while traveling on a train versus driving? The same holds true in selling.
“The man who will use his skill and constructive imagination to see how much he can give for a dollar, instead of how little he can give for a dollar, is bound to succeed.”
Venmark International, a firm specializing in publicizing products, applications, awards, and events for small- and medium-sized technical, industrial, and commercial firms is celebrating its thirty-fifth year in business.
