May 21 2012
Solutions Marketing
B2B Magazine has finally recognized a marketing technique which has been a major reason for Venmark International’s success since 1977.
Product Publicity Specialists
Keeping your products in front of the world®
May 11 2012
Niche Marketing with Product Publicity
“To be a successful smaller manufacturer today in the United States, you really have to find your niche,” according to Dan Lambert, Marketing Manager of Anomet Products, Inc., a small manufacturer of composite clad wire.
May 8 2012
Brand Your Small Company
“A great brand raises the bar. It adds a greater sense of purpose to the experience, whether it’s a brand challenge to do your best in sports or fitness [like Nike], or the affirmation that the cup of coffee you’re drinking really matters,” said Howard Schultz, Starbucks Chairman.
Global Marketing with Product Publicity
Small manufacturers are frequently intimidated by the idea of international business. They’ve heard horror stories about letters of credit, payment delays, lost shipments, the cost of advertising support, and other issues.
April 22 2012
Lawyer or Businessman in the White House: There’s a Huge Difference
Frankly, I don’t recall whether I read this or heard it. So, don’t accuse me of plagiarism. However, if you think about it, a lawyer is an expert you go to when you need help. He or she is trained and conditioned that they are experts who know what is best for you.
April 11 2012
Choose Your Marketing Medicine Wisely
I have a bad back. It happened back in ’97. Anyone who has had a back episode knows how debilitating the pain is. Over the years, I’ve had many different evaluations and treatments administered from The Lahey Clinic, New England Baptist Hospital Spine Center, Newton-Wellesley Hospital Spine Center, orthopedic surgeons, neurologists, massage therapists, chiropractors, acupuncturists, et al. Obviously, there are a lot of ways to treat back problems. What does this have to do with marketing?
April 6 2012
Romney’s Strength, He isn’t a Brand…
No offense to the Nike swoosh, but is it smart to sell a president the way they sell shoes and clothing? I recently conducted a Google image search for “Obama branding, Romney branding and Ronald Reagan branding.”
April 5 2012
Product Publicity, B2B and the Web
Sean Callahan, Media Editor at BtoB Magazine, in an article entitled “Content marketing becoming vital,” wrote, “In the days before the internet, advertising was the driving force in most marketing departments. Today, however, with the advent of company websites and the rise of social media marketers have been able to move their content to the forefront of the customer acquisition process.”
March 26 2012
The Key to Success: Know What You Don’t Know
Regarded by the Wall Street Journal as “The dean of America’s business and management philosophers,” Peter F. Drucker wrote in his book Innovation and Entrepreneurship that “Entrepreneurship is ‘risky’ mainly because so few of the so-called entrepreneurs know what they are doing.
When Your Prospect is Ready to Buy, Will You be In Front of Them?
Regardless of how effective a salesperson you are, the events that stimulate a prospective customer’s buying behavior are outside of your control.
