He just started his business and arranged to get himself on the agenda as a speaker at a major electronics industry trade show in Texas. Naturally the exposure at the show was helpful and even generated purchase orders.
This past week saw an interesting contrast in companies. Last Tuesday morning in central Massachusetts, I met with a small manufacturer who we’ve worked for previously. However, when I first met with the president a couple of years ago he warned me that his Vice President Sales & Marketing wasn’t receptive to new ideas.
Most companies don’t take full advantage of their publicity opportunities and, therefore, waste a lot of resources on other elements of the marketing mix.
Regarded by the Wall Street Journal as “The dean of America’s business and management philosophers,” Peter F. Drucker wrote in his book Innovation and Entrepreneurship that “Entrepreneurship is ‘risky’ mainly because
This morning, my wife called me and said that she had a flat tire. Some woman in the bank drive-thru line decided to back out at the last minute, rather than driving forward, and forced her into a curb to avoid a collision. Ten minutes later: flat tire.
With tears in my eyes I watched the crowds cheering the police, FBI, and others after capturing the second suspect in the Boston Marathon terrorist bombing incident.
To compete with big companies today, small businesses should target market niches. The challenge of competing with large companies who have broad product lines, leverage with the big box stores to get shelf space, and economies of scale is too great to compete on price. The most effective competitive marketing tool is product publicity. Product news is an equalizer!
In “The State of Small Business: A Report of The President” Transmitted to the Congress May 1985, Chapter 1. began with “The key word for the American economy in 1984 was growth, in terms of both employment and national output.
Sharpe Mixers of Seattle, WA knows how to mix it up! Their partnership with Venmark International has generated widespread exposure for their folding impeller in publications and websites serving industries ranging from food to chemical, oil, gas & petrochemical, processing, and water & wastes.
I was watching the local cable news this morning while munching on toast and drinking coffee when the “journalist” mentioned that our Governor was “publicizing” a notice on billboards about casino gambling in Massachusetts.
