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		<title>Niche Marketing with Product Publicity</title>
		<link>http://venmarkinternational.com/blog/?p=766&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=niche-marketing-with-product-publicity</link>
		<comments>http://venmarkinternational.com/blog/?p=766#comments</comments>
		<pubDate>Fri, 11 May 2012 21:46:21 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Clients Making News]]></category>
		<category><![CDATA[The Value of Publicity]]></category>

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		<description><![CDATA[“To be a successful smaller manufacturer today in the United States, you really have to find your niche,” according to Dan Lambert, Marketing Manager of Anomet Products, Inc., a small manufacturer of composite clad wire. “While U.S. manufacturers are struggling to remain competitive with an ever expanding global marketplace, it is typically small manufacturers who [...]]]></description>
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		<title>Brand Your Small Company</title>
		<link>http://venmarkinternational.com/blog/?p=763&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=brand-your-small-company</link>
		<comments>http://venmarkinternational.com/blog/?p=763#comments</comments>
		<pubDate>Tue, 08 May 2012 00:33:25 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[The Value of Publicity]]></category>

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		<description><![CDATA[“A great brand raises the bar. It adds a greater sense of purpose to the experience, whether it’s a brand challenge to do your best in sports or fitness [like Nike], or the affirmation that the cup of coffee you’re drinking really matters,” said Howard Schultz, Starbucks Chairman. &#160; What is a brand and why [...]]]></description>
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		<title>Global Marketing with Product Publicity</title>
		<link>http://venmarkinternational.com/blog/?p=759&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=global-marketing-with-product-publicity</link>
		<comments>http://venmarkinternational.com/blog/?p=759#comments</comments>
		<pubDate>Tue, 08 May 2012 00:28:20 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[The Value of Publicity]]></category>

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		<description><![CDATA[Small manufacturers are frequently intimidated by the idea of international business.  They’ve heard horror stories about letters of credit, payment delays, lost shipments, the cost of advertising support, and other issues.  I’d like to simply share two stories from companies who are now very active international marketers but who started slowly.  Incidentally, there are many [...]]]></description>
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		<title>Lawyer or Businessman in the White House: There’s a Huge Difference</title>
		<link>http://venmarkinternational.com/blog/?p=754&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=lawyer-or-businessman-in-the-white-house-there%25e2%2580%2599s-a-huge-difference</link>
		<comments>http://venmarkinternational.com/blog/?p=754#comments</comments>
		<pubDate>Sun, 22 Apr 2012 17:11:43 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>

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		<description><![CDATA[Frankly, I don’t recall whether I read this or heard it.  So, don’t accuse me of plagiarism. However, if you think about it, a lawyer is an expert you go to when you need help.  He or she is trained and conditioned that they are experts who know what is best for you.  Just consider [...]]]></description>
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		<title>Choose Your Marketing Medicine Wisely</title>
		<link>http://venmarkinternational.com/blog/?p=749&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=choose-your-marketing-medicine-wisely-2</link>
		<comments>http://venmarkinternational.com/blog/?p=749#comments</comments>
		<pubDate>Wed, 11 Apr 2012 15:58:04 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Marketing Articles]]></category>

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		<description><![CDATA[I have a bad back.  It happened back in ’97.  Anyone who has had a back episode knows how debilitating the pain is.  Over the years, I’ve had many different evaluations and treatments administered from The Lahey Clinic, New England Baptist Hospital Spine Center, Newton-Wellesley Hospital Spine Center, orthopedic surgeons, neurologists, massage therapists, chiropractors, acupuncturists, [...]]]></description>
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		<title>Romney’s Strength, He isn’t a Brand…</title>
		<link>http://venmarkinternational.com/blog/?p=740&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=romney%25e2%2580%2599s-strength-he-isn%25e2%2580%2599t-a-brand%25e2%2580%25a6</link>
		<comments>http://venmarkinternational.com/blog/?p=740#comments</comments>
		<pubDate>Fri, 06 Apr 2012 15:38:15 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>

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		<description><![CDATA[No offense to the Nike swoosh, but is it smart to sell a president the way they sell shoes and clothing?  I recently conducted a Google image search for “Obama branding, Romney branding and Ronald Reagan branding.”  The results were interesting.  Obama’s page showed virtually all symbols with a few photographs.  Clearly, this worked in [...]]]></description>
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		<title>Product Publicity, B2B and the Web</title>
		<link>http://venmarkinternational.com/blog/?p=734&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=b2b-marketing-product-publicity-and-the-web</link>
		<comments>http://venmarkinternational.com/blog/?p=734#comments</comments>
		<pubDate>Thu, 05 Apr 2012 13:50:28 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[The Value of Publicity]]></category>

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		<description><![CDATA[Sean Callahan, Media Editor at BtoB Magazine, in an article entitled “Content marketing becoming vital,” wrote, “In the days before the internet, advertising was the driving force in most marketing departments.  Today, however, with the advent of company websites and the rise of social media marketers have been able to move their content to the [...]]]></description>
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		<title>The Key to Success: Know What You Don&#8217;t Know</title>
		<link>http://venmarkinternational.com/blog/?p=729&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=few-high-tech-entrepreneurs-know-what-they-are-doing</link>
		<comments>http://venmarkinternational.com/blog/?p=729#comments</comments>
		<pubDate>Mon, 26 Mar 2012 13:49:36 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>

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		<description><![CDATA[Regarded by the Wall Street Journal as “The dean of America’s business and management philosophers,” Peter F. Drucker wrote in his book Innovation and Entrepreneurship that “Entrepreneurship is ‘risky’ mainly because so few of the so-called entrepreneurs know what they are doing.  They lack the methodology.  They violate elementary and well-known rules.  This is particularly [...]]]></description>
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		<title>When Your Prospect is Ready to Buy, Will You be In Front of Them?</title>
		<link>http://venmarkinternational.com/blog/?p=724&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=when-your-prospect-is-ready-to-buy-will-you-be-visible</link>
		<comments>http://venmarkinternational.com/blog/?p=724#comments</comments>
		<pubDate>Mon, 26 Mar 2012 13:43:19 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Marketing Articles]]></category>

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		<description><![CDATA[Regardless of how effective a salesperson you are, the events that stimulate a prospective customer’s buying behavior are outside of your control. He or she may be expanding their operations and need new equipment, they may have just had a request for a quotation that requires your product, or perhaps their vendor has just had [...]]]></description>
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		<title>Too Bad You Can’t Hire Your First Boss</title>
		<link>http://venmarkinternational.com/blog/?p=720&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=too-bad-you-can%25e2%2580%2599t-hire-your-first-boss</link>
		<comments>http://venmarkinternational.com/blog/?p=720#comments</comments>
		<pubDate>Sat, 17 Mar 2012 13:46:43 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>

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		<description><![CDATA[Most of us have purchased an automobile.  I don’t think anyone would argue that you’re at a huge disadvantage because it is something you do infrequently and the car salesman, especially the sales manager, does it every day.  If you’re an above average negotiator, the best you can hope for is a fair deal.  And [...]]]></description>
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