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		<title>When Making News, Position Matters</title>
		<link>http://venmarkinternational.com/blog/?p=1476&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=position-matters-in-life</link>
		<comments>http://venmarkinternational.com/blog/?p=1476#comments</comments>
		<pubDate>Sat, 01 Jun 2013 19:16:09 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Clients Making News]]></category>

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		<description><![CDATA[Flexaust Co., Inc., a leading manufacturer of flexible hose for a wide range of industrial, lawn care, and commercial applications, including floor care, recently acquired the United Electric Company.  Known in the floor care industry as TUEC, the company manufactures vacuum cleaning attachments.  The acquisition allows Flexaust to market a line of standard and custom [...]]]></description>
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		<title>During a Sales Presentation, Do you Take the Train or Drive ?</title>
		<link>http://venmarkinternational.com/blog/?p=617&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-you-take-the-train-or-drive-during-a-sales-presentation</link>
		<comments>http://venmarkinternational.com/blog/?p=617#comments</comments>
		<pubDate>Sat, 01 Jun 2013 16:11:32 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Thoughts About Selling]]></category>

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		<description><![CDATA[Have you ever noticed how much more you can observe about the countryside while traveling on a train versus driving?  The same holds true in selling.  If you don’t have a “sales track” to run on, it is tantamount to trying to observe the countryside while driving down the highway.  You miss a lot of [...]]]></description>
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		<title>7 Suggestions for Building a Successful Service Business</title>
		<link>http://venmarkinternational.com/blog/?p=1465&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=7-suggestions-for-building-a-successful-service-business</link>
		<comments>http://venmarkinternational.com/blog/?p=1465#comments</comments>
		<pubDate>Fri, 31 May 2013 18:02:25 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>

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		<description><![CDATA[1. Understand “Positioning” &#8211; Read “Positioning: The Battle for Your Mind” by Al Ries and Jack Trout and understand where your company fits in the marketplace.  Create a brand.  As a service practitioner for over 36 years, I’ve reinvented my brand several times to maintain our leadership position. &#160; 2. Perform consistently &#8211; It is critical in order [...]]]></description>
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		<title>It Takes BALLS to be an Entrepreneur</title>
		<link>http://venmarkinternational.com/blog/?p=1452&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=it-takes-balls-to-be-a-successful-entrepreneur</link>
		<comments>http://venmarkinternational.com/blog/?p=1452#comments</comments>
		<pubDate>Fri, 24 May 2013 18:01:02 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>

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		<description><![CDATA[B.)  BOUNCE BACK &#8211; As Jack Welch wrote, “We would also add two other qualities to the must-have list. One is heavy-duty resilience, a requirement because anyone who is really in the game messes up at some point. You’re not playing hard enough if you don’t! But when your turn comes, don’t make the all-too-human [...]]]></description>
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		<title>Bold Assertion Helps Startup Create a Brand</title>
		<link>http://venmarkinternational.com/blog/?p=1448&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=bold-assertion-helps-startup-create-a-brand</link>
		<comments>http://venmarkinternational.com/blog/?p=1448#comments</comments>
		<pubDate>Wed, 22 May 2013 14:19:55 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Marketing Articles]]></category>
		<category><![CDATA[The Value of Publicity]]></category>

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		<description><![CDATA[He just started his business and arranged to get himself on the agenda as a speaker at a major electronics industry trade show in Texas.  Naturally the exposure at the show was helpful and even generated purchase orders. &#160; Here’s the rest of the story.  Back in the late 70s, this client attended an industry [...]]]></description>
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		<title>At Least Listen Before You Decide</title>
		<link>http://venmarkinternational.com/blog/?p=1420&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=at-least-listen-before-you-decide</link>
		<comments>http://venmarkinternational.com/blog/?p=1420#comments</comments>
		<pubDate>Tue, 21 May 2013 01:01:15 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Marketing Articles]]></category>

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		<description><![CDATA[This past week saw an interesting contrast in companies.  Last Tuesday morning in central Massachusetts, I met with a small manufacturer who we&#8217;ve worked for previously.  However, when I first met with the president a couple of years ago he warned me that his Vice President Sales &#38; Marketing wasn&#8217;t receptive to new ideas.  He [...]]]></description>
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		<title>7 Things You Didn’t Know You Could Achieve Using Product Publicity</title>
		<link>http://venmarkinternational.com/blog/?p=1153&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=7-things-you-didn%25e2%2580%2599t-know-you-could-achieve-using-product-publicity</link>
		<comments>http://venmarkinternational.com/blog/?p=1153#comments</comments>
		<pubDate>Mon, 20 May 2013 17:23:50 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[The Value of Publicity]]></category>

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		<description><![CDATA[Most companies don&#8217;t take full advantage of their publicity opportunities and, therefore, waste a lot of resources on other elements of the marketing mix.  The key to effective product marketing and new business development today is &#8220;integrated marketing&#8221;  and product publicity is the catalyst that makes everything else you do much more effective. &#160; 1. Test [...]]]></description>
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		<title>Few Entrepreneurs Know What They&#8217;re Doing</title>
		<link>http://venmarkinternational.com/blog/?p=234&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=few-entrepreneurs-know-what-theyre-doing</link>
		<comments>http://venmarkinternational.com/blog/?p=234#comments</comments>
		<pubDate>Mon, 20 May 2013 15:41:38 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>

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		<description><![CDATA[Regarded by the Wall Street Journal as “The dean of America’s business and management philosophers,” Peter F. Drucker wrote in his book Innovation and Entrepreneurship that “Entrepreneurship is ‘risky’ mainly because so few of the so-called entrepreneurs know what they are doing.  They lack the methodology.  They violate elementary and well-known rules.  This is particularly [...]]]></description>
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		<title>That’s How You Earn Someone’s Business</title>
		<link>http://venmarkinternational.com/blog/?p=1404&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=that%25e2%2580%2599s-how-you-earn-someone%25e2%2580%2599s-business</link>
		<comments>http://venmarkinternational.com/blog/?p=1404#comments</comments>
		<pubDate>Fri, 03 May 2013 20:57:57 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>

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		<description><![CDATA[This morning, my wife called me and said that she had a flat tire.  Some woman in the bank drive-thru line decided to back out at the last minute, rather than driving forward, and forced her into a curb to avoid a collision.  Ten minutes later: flat tire. &#160; She drives a Cadillac SRX, called [...]]]></description>
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		<title>Proud of our Police, FBI, and others</title>
		<link>http://venmarkinternational.com/blog/?p=1391&#038;utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=proud-of-our-police-fbi-and-others</link>
		<comments>http://venmarkinternational.com/blog/?p=1391#comments</comments>
		<pubDate>Sun, 21 Apr 2013 18:08:20 +0000</pubDate>
		<dc:creator>Steve Stroum</dc:creator>
				<category><![CDATA[Business Thoughts]]></category>
		<category><![CDATA[Politics & Marketing]]></category>

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		<description><![CDATA[With tears in my eyes I watched the crowds cheering the police, FBI, and others after capturing the second suspect in the Boston Marathon terrorist bombing incident.  They all did a magnificent job, as did the first responders, Boston Athletic Association volunteers, and my fellow citizens. This is 2013, a time in America much different [...]]]></description>
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