Someone told me the word “NEWS” stands for information coming from the North, East, West, and South. It has nothing to do with the meaning of “new.” For over 36 years, I’ve specialized in preparing product news releases.
For over 36 years I’ve been telling owners of machine shops and similar service businesses to think in terms of “what your customer receives from you on his loading dock.” In other words, don’t promote your service, promote what you deliver.
Recently, the Editor-In-Chief of “Military & Aerospace Electronics” spent an entire page describing the importance of websites for getting his readers “the information they need most, when they most need it — quickly and easily, so you can get back to work.”
I know from a great deal of experience working with small businesses that polling can be unreliable. Business owners have told me that they want more advertising, when what they really want are more sales leads, website traffic, or to increase their brand awareness.
“Content is King” is the word of the day. This declaration validates Venmark because
We created high quality content for our clients long before the internet became popular. In fact, I started Venmark because the first step in any effective marketing plan always involved getting publicity. Why was publicity so effective?
The more books and articles I read about B2B Marketing in the internet age, the clearer it becomes that product publicity is key when it comes to branding. In the book, “Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media and Content Marketing, Lee Odden writes about B2B content marketing optimization.
Kudos to David Axelrod and team. Once again, this illustrates the importance of “marketing” and selling the sizzle, not the steak. Clearly, President Obama didn’t have the steak. Here’s the record:
According to Wikipedia, “content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action.”
It used to be that you had to know how to create a great concept, develop great copy, create an accompanying photograph that was superior, and select the best media outlets in order to get product publicity. Today, however, all you have to do is
