Create New Applications for Your Products and Enter New Markets
Recently we created a new application in the boating industry for one of our client's longstanding industrial products. Our publicity announcement featuring this new product (new to the marine marketplace) was well received and published by Sail Magazine. And the writer at Sail Magazine really expressed the benefit of product publicity best in the first line of his article about our client's product. He wrote, "This is one of those handy little gizmos you never knew you needed before you saw it."
He hit the nail on the head! That is what effective product publicity is all about... Arousing interest in your products! Nobody is going to search for a product unless they need it. And, they may not know they need it until they see it in a magazine or on a popular web site.
The product news feature in Sail Magazine prompted the following response from Art Stafford, president of Stafford Manufacturing Corp. He said, "We have received several phone calls and have been contacted by a major national marine distributor who wants us to quote them on developing several new products. This business could be huge and this opportunity really illustrates the power of publicity and Venmark's ability to make things happen for us. Thanks."
"This further illustrates the importance of broad-based exposure. Arousing interest in your products through product publicity is the best way to drive traffic to your web site and get people searching for your products and your company by name," said Steve Stroum who has been personally working with Art Stafford since 1977.
