Drive Traffic to Web Site Without Search Engines
A new sales prospect just visited your Web site and asked for a quotation. You phoned them back and were able to solve their problem and make a sale. Wow, nothing is more exciting than making that first sale off the internet. Invariably you imagine the requests for quotations pouring in from all over the world. What a reach!
Then weeks go by and there are no other requests for quotes. What’s the matter? Very often it is a lack of understanding where the Web fits into your marketing mix. In the above scenario, the prospect knew he had a problem and found his solution on the internet. It so happened he found your site, you responded, and made a sale. Your approach presumes that a prospect will know he or she has a problem, perform a search, and ultimately you’ll make a sale.
Does this seem familiar? Well, the key to getting the most value from your Web site is to “drive traffic to it”. Not just through search engines, but by creating awareness about your products in the news pages of magazines and letting prospects know that you can provide solutions. You want to make them aware of a problem or an opportunity that prompts them to visit your Web site. And the best way to create this awareness is through product publicity. According to a recent Metalforming Magazine Readership Survey, almost 78% of readers visited a company’s Web site as a result of an advertisement and/or news [publicity] article.
So, how do you get more visitors to your Web site? The solution is a proven one. Hire Venmark International and begin an integrated product publicity campaign to drive traffic to your Web site. As one client wrote, “We have witnessed a surge of customer inquiries via the phone, trade magazine responses, and our Web site.” This client and many others have been able to correlate directly their Web site visits and product publicity coverage.
What Venmark International does is create effective product releases, which in turn get published in the leading publications that your prospects and customers read. More importantly, we know how to present products and services in ways that will generate more inquiries. Our work results in greater exposure for our clients in leading publications, more sales leads by phone, fax, and bingo cards, and more visits to your Web site.
