Venmark International Extends Reach and Impact of Product News Releases
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Arouse Interest in Your Products for those readers who didn’t know you could solve their problem and also get Widespread Internet Exposure to Improve Search Engine Results for those who know what they need
Today, “Content is King,” is more than a cliché. Savvy marketers understand how news is created and know the value of it. They also understand how search engines work. Google, for example, is the runaway leader in search because it harnesses the collective judgments of Web surfers. Its PageRank technology is based on the idea that the best way to find relevant information is to prioritize search results not by the characteristics of a document but by the number of websites that are linking to it[i].
With respect to creating content, in his 2010 book, “The New Rules of Marketing and PR,” the author David Meerman Scott, wrote, “Don’t just send news releases when big news is happening; find good reasons to send them all the time.”
At Venmark International, sending news releases out consistently with remarkable presentations has been the basis for our business model and extraordinary success since 1977. We have been producing problem-solving product news releases that enhance a company’s brand, image and credibility, and generate high-quality sales inquiries for over 34 years!
Knowing what editors in publications and on the internet are looking for with respect to product news and working closely with them to get the best results for our clients has been key to our success. We maintain an extensive database of publications and websites. To extend our reach beyond conventional media outlets to blogs and numerous other specialty websites, impact search, and provide even greater value for our clients, however, we have partnered with a leading internet news distribution service.
In addition to press clips in print media, on average, our news releases are published over 140 times in quality websites. Because of this breadth of coverage, our clients’ products are typically highly visible on the first page of Google, Yahoo, Bing and other searches.
The bottom line: Venmark International product publicity not only arouses interest in your products by showing how they solve problems for prospective customers, but for those prospects who know what they are looking for and decide to “search only,” your products are very likely to show up high in the organic results on the first page of whatever search engine they’re using.
[i] Wikinomics, Dan Tapscott and Anthony D. Williams, Penguin Books, NY, 2008.
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