Articles
Venmark International was founded because publicity is the most effective marketing tool in the world and should always play a major role in any marketing plan. We know a great deal about how to use publicity as an integrated marketing tool in all types of media outlets including trade and business publications and Web sites. It is our hope that you find this information helpful.
The New Rules of Marketing & PR - Commentary >>
Authored by David Meerman Scott, published by John Wiley & Sons, Inc., “The New Rules of Marketing & PR” is a masterpiece and “must read” for any small businessperson today, especially manufacturers and distributors. It really points out in great detail how much the internet has impacted marketing. The web has transformed industrial marketing during the past five plus years
Product Publicity Generates Global Sales, Attracts and Supports Distributors & Reps >>
“Small companies are foolish for not taking advantage of international sales.” This was a direct quote from an old client I reconnected with over lunch recently who today is a Division Vice President-International for a $500M public company. “Basically, American companies can take advantage of selling their products overseas at a discount because of the value of the dollar versus other currencies,” he said.
Do you Know the 3 Most Important Factors in Marketing? >>
In the real estate business it has long been said, “The three most important factors when selling a property are location, location, and location.” For marketers, the three most important factors in selling products and services are: repetition, repetition, and repetition.
Marketing Logic for Small Companies >>
This article describes how to create interest in your company as a "problem solver" to stimulate reader interest and get high rankings in search engines as well.
Enhance Search Engine Positioning >>
Publicity Creates Link Popularity with Publishers’ Web sites and Other Media Outlets to Improve Your Search Engine Rankings… “Content is King,” is more than a cliché today. Savvy marketers today understand how news is created and know the value of it. They also understand how search engines work. Google, for example, is the runaway leader in search because it harnesses the collective judgments of Web surfers.
Product Publicity: A Lesson from the Recession >>
During challenging economic times the smart companies discover or rediscover the power of product publicity. This article takes that realization into the 21st century by describing product publicity's numerous benefits to the web.
Publicity Firm for Industry and Technology >>
There’s a huge difference between writing and distributing a press release and preparing the proper publicity materials. If you think writing a press release and distributing it on an electronic Web distribution new service is all that is necessary to get top notch publicity, then you need to read on.
10 Tips to Get the Most Product Publicity >>
Today, in the internet age, the importance of using news releases to arouse interest in your products and to help influence where your products show up in searches is critical. You need to have remarkable content for editors and readers and you need to also know how to select the most appropriate presentation and keywords for the internet.
The Best Way to Get on Page One of Google >>
Many businesspeople assume that if somebody needs a widget, they’ll “Google” it, and therefore, all you have to do is have a strong internet presence with SEO (search engine optimization). Partially true. But, it presumes “awareness by the customer that a problem exists.” That is a costly assumption.
How to Write a Product News Release >>
There are thousands of articles written about “how to write a press release or product news release,” and it is no wonder why. Product news releases, when properly prepared, can result in tremendous publicity coverage. Enough to launch a product into the stratosphere! Witness the Iphone 4S recently, preceded by the Ipod, Ipad, and the original Mac.
Publicity for Commodity Created More Tool Kit Sales >>
While publicizing plastic welding kits for different applications, it occurred to me that the common thread to all of them is plastic welding rod. So I thought, why not publicize plastic welding rod by itself? At first the client balked because it is a commodity. But, the idea seemed logical and he reconsidered.
The Engineer's Guide to Product News Releases Features 10 Specific Guidelines for Getting Optimum Results >>
Product news releases are the most versatile and powerful marketing tool in your arsenal and also the most misunderstood. And a major reason is because they are free. The old adage, “the best things in life are free” totally applies to news releases.
Venmark International Celebrates 35th Anniversary >>
Venmark International, a firm specializing in publicizing products, applications, awards, and events for small- and medium-sized technical, industrial, and commercial firms is celebrating its thirty-fifth year in business.
The New Rules of Marketing & PR >>
In his 2010 book, “The New Rules of Marketing and PR,” the author David Meerman Scott, wrote, “Don’t just send news releases when big news is happening; find good reasons to send them all the time.” That is exactly what Venmark International has been doing for clients since 1977.
Venmark International Extends Reach and Impact of Product News Releases >>
Effective product news releases arouse interest in your products for prospective customers who didn't realize you offered a solution to their problem and getting widespread exposure on the internet improves organic search results for people who already know what they need and choose to search the web.
Thinking You Have Nothing Newsworthy is a Huge Mistake >>
Preparing news releases for commodity products is one of the most overlooked publicity opportunities. This case study shows how we generated widespread product publicity for a commodity and produced surprising sales results.
News Releases, Product Publicity and the Internet >>
If you think writing a news release and distributing it on an electronic Web distribution service is all that is necessary to get top notch publicity, then you really need to read this article.
10 Most Common Mistakes Companies Make When Preparing Product News Releases >>
This is required reading for anyone who wants to maximize exposure for their products in-print and online. It will explain clearly how to generate website traffic, well-defined sales leads and improve organic search engine optimization.
Top 7 Reasons Why Engineers Bungle News Releases >>
Learn the top seven reasons why engineers bungle news releases and how to fix them and get more product news exposure in-print and online.
Create New Applications for Your Products and Enter New Markets >>
This story is about getting editors and people interested in your products; even if they never knew they needed them!
How to Create a One-Two Sales Knockout Punch >>
In the sport of boxing, a good left jab sets the table for a knockout punch. In business, effective marketing sets the table for your sales team.
How to Get Control Over Events That Create Sales Opportunities >>
Regardless of how effective a salesperson you are, the events that stimulate a prospective customer’s buying behavior are outside of your control.
Product Publicity is to Marketing What Aspirin is to Medicine >>
Product publicity has always been the best way to introduce and promote products. Al Ries, author of “The Fall of Advertising & the Rise of PR,” wrote “advertising lacks credibility, the crucial ingredient in brand building, and only PR (public relations) can supply that credibility.”
The Squeaky Wheel Gets the Grease >>
Despite the utilization of product publicity by the brightest businesspeople like Steve Jobs, whose Mac introduction in 1984 was legendary, the great irony is that product publicity isn’t a squeaky wheel and doesn’t get any grease until someone like me creates some friction.
The Internet Changed Everything... and Nothing >>
Bill Gates said, “A fundamental new rule for business is that the Internet changes everything.” With respect to marketing fundamentals, however, it changed nothing!
7 Myths about Product Publicity >>
This report debunks seven popular myths about product publicity, which is perhaps the most misunderstood, yet most powerful, component of the marketing mix today.
Product Publicity Uncovers New Markets >>
Properly executed, publicity can reach critical mass and really validate who needs your product.
It’s Going to be December for Awhile >>
Industrial marketers have a fabulous opportunity during these tough economic times if they can be creative and maintain market presence within their budgets.
Recession and the Cost of Change >>
Design engineers and purchasing agents are often tasked to find new vendors. They're being forced to change. Get your company in the game!
Will you be there when a prospect is ready to buy? >>
The events that stimulate a prospective customer’s buying behavior are actually outside of your control.
Remind Prospective Customers Why They Need You >>
Product publicity is the best way to illustrate your company's problem-solving capabilities.
Drive Traffic to Web Site Without Search Engines >>
You can evaluate what media outlets produce the most interest in your products using product publicity.
Recession, product publicity and the internet >>
In good economic times and bad, product publicity is the best way to get widespread exposure for your products and services. It is especially valuable during a recession.
Product Publicity Brochure for small manufacturers and distributors >>
A brochure describing product publicity for smaller manufacturers and distributors that is especially relevant in these challenging economic times is available free...
Product Releases aren't the place to quote your boss >>
Quotations from company executives have no place in a well prepared product announcement.
Marketing Logic for Small Companies >>
Marketing Logic for Small Companies describes an approach that can put your products in front of prospective customers when their need arises without spending a fortune.
Product Release Report Helps Companies Get More Publicity >>
A report describing 10 common errors companies make when preparing product news releases and how to fix them and get more product news coverage online and in-print is being offered by Venmark International of Wellesley, MA.
