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“Oh, that’s okay Johnny don’t feel bad.” That’s what a little league baseball player’s mother said after her son struck out with the bases loaded.
If you want to get top product news coverage in leading media outlets, then give editors high-quality press releases. Below, for example, 4 out of 5 of these free sample news items were provided by Venmark International.
That was a popular phrase in the 1950s, when I grew up. “Sticks and stones will break my bones, but names will never hurt me.” That’s how we were taught to respond to name-calling back at a time when personal freedom and independence were revered values.
To compete with big companies today, small businesses should target market niches. The challenge of competing with large companies who have broad product lines, leverage with the big box stores to get shelf space, and economies of scale is too great to compete on price. The most effective competitive marketing tool is product publicity. Product news…
We Need Faster Horses. In marketing today, everything seems to revolve around “Search.” There is a huge implicit assumption, however. And that assumption is: your prospective customer knows what they need and are looking for.
Watching the news about excessive government snooping via phone and the internet and Eric Holder’s misinforming congress, I recall how we would have responded back in the 1960s when I was in college.
“To be a successful smaller manufacturer today in the United States, you really have to find your niche,” according to Dan Lambert, Marketing Manager of Anomet Products, Inc., a small manufacturer of composite clad wire.
Back in 1978, there was a report published by the ninety-fifth congress of the United States of America entitled, THE FUTURE OF SMALL BUSINESS IN AMERICA. (Report No. 95-1810). In Chapter 3 was the following quote:
When you have an opportunity to learn directly from prospective customers what they think about your products, I recommend that you listen and pay attention to them. Using product publicity for market research will allow you to get feedback from potential customers about your products. What follows is a true story.
According to Brian Halligan and Dharmesh Shah in their landmark book, “Inbound Marketing Get Found Using Google, Social Media, and Blogs”, Google Ranking in search is based on two things: relevance and authority.