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In order to get the most publicity for my small business clients, I had to assure that Venmark International would be a “source of information” for media outlets around the world.
Many years ago, a client of mine in the plastics business was driving his expensive motor home during the winter in New England and his windshield wipers kept collecting ice. Aggravated that he had to lean out his window while driving this large $250,000.00 vehicle and bang the ice and snow off of the wipers,…
In his 2010 book, “The New Rules of Marketing and PR,” the author David Meerman Scott, wrote, “Don’t just send news releases when big news is happening; find good reasons to send them all the time.”
I love LinkedIn and definitely recognize its value. But, see too many questions about starting businesses that are way off the mark. Too “what if” oriented and too academic. For many of us, starting a business was a visceral experience.
I met a prospect several months ago who perceives himself to be an expert salesman and something interesting happened. He judged me, not on the basis of my work, but by assessing “how hard I sold him.”
“A great brand raises the bar. It adds a greater sense of purpose to the experience, whether it’s a brand challenge to do your best in sports or fitness [like Nike], or the affirmation that the cup of coffee you’redrinking really matters,” said Howard Schultz, Starbucks Chairman.
“Content is King,” is more than a cliché today. Savvy marketers understand how news is created and know the value of it. They also understand how search engines work.
In his classic 1957 book, “The Hidden Persuaders,” Vance Packard wrote about marketing in the automobile industry and how they put convertibles on display in their showrooms to attract customers, the majority of whom would purchase sedans.
The events that stimulate a prospective customers’ buying behavior are outside of your control; regardless of how great a sales team you have.
Back in 1975 an article in “Advertising Age Magazine” entitled, “Money Can’t Buy This Kind of Advertising” went into a lengthy discussion about the value of publicity as a marketing tool.