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According to an article in “Sales & Marketing Management” magazine, “a Forrester Research review of 30 business-to-business websites in six industries revealed that the majority fail to engage users with content. Interesting enough, the review revealed that the biggest problem with these websites is the majority of content talks about the company, what its products…
A client was returning from a trade show and while on the airplane, opened his briefcase and read some of the show product reviews in his leading trade media when he noticed the product news release we prepared for him. It had premium placement and jumped right off the page! He said it made him…
In the real estate business it has long been said, “the three most important factors when selling a property are location, location, and location.” In B2B marketing, the three most important factors are: repetition, repetition, and repetition. Why? Because repetition puts your products in front of prospective customers when their need arises and repetition reinforces…
Growth of Small Business is Our Core value. Most of our clients, especially those small businesses we’ve been partnering with for nearly four decades have leveraged our work. To understand why we encourage them do that, here’s the reason I started Venmark in November, 1976. The following graphic resulted from a six week exercise with…
If you create a terrific website and don’t employ the best marketing tool in the mix to let your customers and prospective customers know about it, you’re making a huge mistake. Take advantage of this opportunity! Effective website publicity creates exposure in important media outlets, reinforces your brand, generates web traffic and sales leads, enhances…
On the wall in my office is a framed copy of a quote which was given to me by Manny Affler, a great client many years ago. He was in his 50s at the time and hired me multiple times for several years. He recognized that Venmark was a different kind of company. It was…
In an interview, Kevin O’Leary from the successful television show “Shark Tank” said that MBAs drove him crazy because they have never built a business, are arrogant, and think they know everything. Well, I work with some very savvy clients who have MBAs and respect their achievements, but understand totally why he feels that way.…
The ongoing Esco Tool product publicity campaign created by Venmark has supported their international marketing efforts for nearly four decades! In this issue of “Tube & Pipe Technology,” the editor chose to feature Esco’s end prep tools for offshore applications and used the photograph we created as lead for their entire section on Finishing and…
Keeping Esco Tool’s products in front of the world has been an honor for me since 1977. During our last monthly meeting, I showed Matt Brennan, their president, the front cover of “Process Cooling” magazine’s 2014 Product Guide Issue which featured Esco’s Battery-Powered End Prep Tool for Welding Pipe. Then he said, “If you think…
S.I. Hiakowa, the semanticist and former United States Senator said, “A cow is not a cow, is not a cow.” In other words, not all cows are the same, even though they are all cows. The same applies to writers. Not all writers are the same, even though they are all writers. The genesis of…