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1. The copy is filled with superlatives. Many years ago, “The Wall Street Journal” ran an article featuring the 20 words most likely to get a press release rejected. They included terms like unique, revolutionary, and world-class. You get the idea. An advertisement dressed up like a press release is still an advertisement! Lipstick…
This issue of Process Cooling includes product descriptions designed to aid in your quest for industrial process cooling equipment, writes the publisher. “You can receive more information by contacting each manufacturer directly. We’ve included phone numbers and web addresses to help you get information quickly.” He continued, “All we ask is that you tell them…
You can’t develop a stent or pacemaker without imposing strict size limits on the envelope. What permitted the miniaturization of electronic devices were size limits imposed by product development teams. It is obvious in engineering and it is obvious to me with respect to sales and marketing. Hey, it seems obvious, but if you don’t…
A recent article in INC Magazine entitled “Why PR is Becoming the Future of SEO” caught my eye. It was written by Adam Heitzman, the co-founder of a nationally recognized SEO firm. Mr. Heitzman concluded his article with “The moral of the story is this: Now, what Google seems to value most is what public…
I’m reminded of the story about my first writer back in 1977. I delegated a publicity project to him for one of our clients, a company called Custom Fabricators, Inc. of Waltham, MA. My writer drove by their facility twice when he went there for his first meeting. Why? Because his only knowledge of Custom…
While catching up on some business reading Saturday morning with “Fortune Magazine,” an article entitled “A Visionary Tech Founder Returns” caught my eye. It was about Cher Wang. If you’re like me, you never heard of her. She was the co-founder of HTC, a Taiwan-based smartphone maker. Her name was bandied about with Steve Jobs…
These seven content marketing facts are frequently overlooked and implementing them will help assure that you will get the highest possible return-on-investment from your website and other marketing tactics. 1. Video content is 50 times more likely to rank high in Google search results and has a 41% higher click-through rate than plain-text results. (Source:…
Over the years we have received numerous comments from editors and the key ingredient to all of their feedback is that Venmark International gives them press releases [product news and information] about products and product applications in a format that helps them create superior content. This idea of providing “solutions-based content” has been critical to…
“Hello John, this PR’s great! Very nicely done. You put a smile on a lot of people’s faces around here. As always, thanks for your support for Porex!” Highest Regards, Mike…” That e-mail to John Savikas, president of Interstate Specialty Products, Inc. was received after their vendor Porex saw his product in one of our…
If you do too many press releases editors will get tired of giving you a “freebie” is exactly the wrong point-of-view about press releases. The fact is, that the secret to getting a lot of publicity is to prepare press releases about products and product applications that interest editors. If you prepare press releases with…