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There are clearly two types of owners in small businesses, those with big egos who need to be in control and those who have learned how to delegate and empower the people who work for them. Knowing what you don’t know can be a huge problem for bright entrepreneurs who believe they can learn…
Even though we specialize in using product publicity for product marketing, branding, and new business development, we encourage our clients to use the content we create for their website, e-mail campaigns, trade show booths, product literature, applications notes, post cards, and more. We want to see them leverage our work and get the best marketing…
I love LinkedIn and appreciate its value. However, I read too many questions about starting businesses that are much too academic. Maybe because of entrepreneurship studies at universities? For many entrepreneurs, starting a business was a visceral need. My wife and I started our business from a spare room and worked eight and a half months without a day…
It has long been said, “In the real estate business the three most important factors when selling a property are location, location, and location.” For B2B marketers, the three most important factors are: repetition, repetition, and repetition. Why? Because repetition puts your products in front of prospective customers when their need arises and repetition reinforces…
While driving his expensive motor home during the winter in New England, his windshield wipers kept collecting ice. Aggravated that he had to lean out his window while driving this $250,000.00 vehicle and bang the ice and snow off of the wipers, endangering himself and other drivers, he decided to invent a heated windshield wiper. …
I met a professional woman who coached a basketball team of 12 year old girls. That wasn’t her primary job, of course, but it was clearly a labor of love. A self-confessed jock and the first girl to infiltrate her little league syndicate as a young female who could pitch a ferocious fastball, this woman…
Regardless of how effective a salesperson you are, you have no control over the events that stimulate a prospect’s buying behavior. If they don’t have or perceive a need for your product or service, you will never “sell” them. Your challenge, therefore, is to get prospects to think about your company when an external event…
Not too long ago, I watched a TV program about COSTCO which explained why the company was so successful. It revealed several of their “secrets of success” such as no signs on their aisles, store layout to create maximum impulse sales, and most importantly, the preparation that entered into their apparent simplicity.
The short answer is because it doesn’t fit the Obama administration narrative about corporate greed and income inequality. Moreover, it doesn’t have the appeal of a good old fashioned Wall Street scandal featuring the latest greedy scumbag being walked out of his office in handcuffs to get media attention. The real answer is that…
Al Ries, noted author who coined the term “positioning” in the landmark book he co-authored with Jack Trout, Positioning: The Battle for your Mind, an industry standard on the topic, wrote “It’s not enough to have a better product or service. It’s not enough to have a better price. To be successful today you need…