A recent article in INC Magazine entitled “Why PR is Becoming the Future of SEO” caught my eye. It was written by Adam Heitzman, the co-founder of a nationally recognized SEO firm.

Mr. Heitzman concluded his article with “The moral of the story is this: Now, what Google seems to value most is what public relations professionals are so good at doing –building high quality, relationships, publishing high quality content and getting people talking about your brand.” Back to the future!

Google constantly updates their search algorithms which changes SEO requirements. One thing remains constant, however, and that is to obtain high organic search results there is a need for quality content and links in high-authority websites.

Product publicity is a more valuable and measurable marketing tactic today for many reasons besides SEO. Featuring your products and services as news content in leading websites and media outlets provides widespread exposure that will:

• Increase Brand Awareness
• Illustrate solutions your company offers
• Produce Quality Sales Leads
• Drive Traffic to Your Website
• Grow Business Profitably
• Support and attract Distributors
• Facilitate niche marketing

Since our inception, Venmark International has been getting widespread publicity in high-authority media outlets. Unlike conventional PR firms, our focus is to provide quality product news for editors and get maximum visibility for our clients as a result. Here is a typical testimonial from an editor:

“I just wanted to say that your shop sends us some of the best-presented industrial product information we see——and we see a lot. Sincere compliments on Venmark’s high-quality work.”

Paul Lazarus, Editor Professional BoatBuilder Magazine

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© 2014 Steven M. Stroum