A consistent product publicity campaign reinforces your company brand by illustrating how your products solve problems.  A consistent publicity campaign will allow editors to constantly see what value you add to a process or product.

Again, think about the three most important factors in marketing: repetition, repetition, and repetition.  They apply with editors too!  So, when an editor is seeking additional editorial information for their readers they think of you. Here’s a terrific example.

Kate Ouellette, the Marketing Manager at Rex-Cut Abrasives was invited to write this article, as a result of our consistent publicity campaign. In addition to being published and illustrating her company’s expertise, she can purchase reprints for a variety of marketing purposes and e-mail copies of the article to her database.  All of this publicity reinforces Rex-Cut’s brand as a problem-solver which, of course a primary concern for all B2B marketers.

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© 2013  Steven M. Stroum