“Hello John, this PR’s great! Very nicely done. You put a smile on a lot of people’s faces around here. As always, thanks for your support for Porex!” Highest Regards, Mike…”

That e-mail to John Savikas, president of Interstate Specialty Products, Inc. was received after their vendor Porex saw his product in one of our published press releases.

As a result, we received this e-mail from John, “I want to let you know that this very positive response from Mike is huge for Interstate. Well done! The folks copied on Mike’s email are the senior leaders.”

How valuable is that publicity? Interstate Specialty Products gets widespread exposure which reinforces their brand as a precision die-cutting firm and generates web traffic and sales leads and reinforces their relationship with a high-value vendor at the same time.

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© 2014 Steven M. Stroum