“Content is King,” is more than a cliché today.   Savvy marketers understand how news is created and know the value of it.  They also understand how search engines work.  Google, for example, is the runaway leader in search because it harnesses the collective judgments of Web surfers.   Its PageRank technology (named after co-founder Larry Page) is based on the idea that the best way to find relevant information is to prioritize search results not by the characteristics of a document but by the number of websites that are linking to it.  Product news coverage in high-quality, respected websites is the best way to develop links.

With respect to creating content for news releases, in his 2010 book, “The New Rules of Marketing and PR,” the author David Meerman Scott, wrote, “Don’t just send news releases when big news is happening; find good reasons to send them all the time.”   Sending news releases out consistently with remarkable, creative presentations for clients has been the basis for our business model and extraordinary success since 1977.  Knowing what editors in publications and on the internet are looking for with respect to product news and working closely with them to get the best results for our clients has been key to our success.   See http://venmarkinternational.com/marketing_industrial/publicity-editor-testimonials.php

Venmark International maintains an extensive database of publications and websites.  To extend our reach beyond conventional media outlets to blogs and numerous other specialty websites, impact search, and provide even greater value for our clients, however, we have entered into a distribution agreement with a leading worldwide internet news  service.

Venmark International product publicity not only arouses interest in your products by showing how they solve problems for prospective customers, but for those prospects who know what they are looking for and decide to “search only,” your products will very likely show up high in the organic results of whatever search engine they’re using.  We have been producing problem-solving product news releases that enhance a company’s brand, image and credibility, and generate high-quality sales inquiries for over 34 years!

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